Topmost 7 Sustainable Creative Design Trends for 2020

Oct 16 • Creative Design • 354 Views • No Comments on Topmost 7 Sustainable Creative Design Trends for 2020

Well, it’s time to share some thoughts about what’s coming up regarding best creative design trends in what is known as “sustainable events world”. As such, let’s have a look at a 7 key sustainability trends that is being predicted in the event industry by 2020. These developments aside from improving environmental sustainability, might also improve attendee experiences, build stronger communities, and generate significant cost-savings.

Let us know what you think and if you agree/disagree, or maybe if you want to add any more!

1. Transparency & ethics

Between now and 2020, organizations will make it a priority to more effectively communicate their sustainability strategies and progress. Event brands and enterprises will become more creative and better at storytelling, and consequently we will see a rise in online sustainability reports. International mega events will continue to be closely examined and expected to lead the way in terms of compliance and ethics and where issues will be exposed quickly when they arise.

With the global demand for increased transparency, we’ll see more legislation and an increase in both public and client demand for anti-corruption and ethics programs. The focus on compliance in the healthcare industry will increasingly affect other industries such as technology and finance.

2. Digital & Collaborative Creation

Mobile event apps and digital technologies have already massively reduced pre and onsite printing. By 2020, hybrid meetings will be now be the norm, reducing carbon emissions from travel and opening up meetings to those who would otherwise have been unable to attend. ‘Collaborative consumption’ and the shared economy will also have had a big impact. Many smaller events will be entirely organized using a mix of collaborative technology platforms such as Uber and AirBnB, while dedicated event technology suites will combine best-in-class tools.

3. Standards & Certification

Adoption of the ISO20121 “Sustainable event standard and maybe the “ASTM-APEX Standard” will continue to increase. By 2020, we predict that the majority of large publicly funded events will require compliance with ISO20121, which will also be requested in many large corporate RFPs. There will be a growth in national and regional sustainable event standards, and we will also see a rise in destinations such as Barcelona that obtain independent verification of their sustainability management with certification systems such as Biosphere!

4. Waste

By 2020, we’ll have made good progress in reducing the amount of waste produced by an event and diverting that waste away from landfills. Organizers will be thinking “cradle to cradle” and integrating sustainable principles into their initial event design concepts, ensuring that event structures are made from materials that can easily and cheaply be reused, recycled and repurposed. PVC will be phased out, and more bio-materials, eco-substrates and new modular display systems will be used. Food waste unfortunately looks set to increase as the economy gets stronger, however some organizers may find more creative ways of donating food to local charities and food banks.

5. Community

Organizations in the meetings industry will become more strategic about how and where they donate their time and money, with many organizations streamlining their donations to one or two key charities with clear links to their brand values and culture. Skills-based volunteerism will also lead the way, matching a charity’s needs to employees’ valuable skills. Online platforms will simplify the task of matching donors to causes, and we may see global web platforms such as Kiva using the event industry to amplify their impact.

6. Aligned Brand Commitments & Operations

Today a key barrier to putting sustainability into action is the perception that sustainability is expensive, and this is preventing a large number of ‘sustainable brands’ from meeting their own commitments when it comes to sustainable events. Companies will become more skilled at measuring, validating and communicating the business case for long-term sustainability strategies – which in fact reduce costs, streamline operations and improve performance. As the business case for sustainability becomes louder and clearer, more brands will be willing to align their sustainability actions with their ideals.

7. Sustainable destinations

At the start of 2015, only a handful of cities such as Bangkok and Orlando can boast a multi-year destination sustainability strategy for their events industry. Between now and 2020, leading convention bureaus will start bringing together key stakeholders to develop a shared vision for the sustainable development of their city. Just as cities can now demonstrate the economic impact of events on their local economy, local governments will increasingly look to the events sector as powerful catalyst of social and environmental change.
What do you think of these projections? Please share your views and comments.


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