The Guide to Writing S.M.A.R.T Goals in Event Fabrication Projects

Feb 16 • Event Fabrication and Production • 426 Views • No Comments on The Guide to Writing S.M.A.R.T Goals in Event Fabrication Projects

Do you get overwhelmed at the beginning of your event fabrication project? Do you struggle to boost team productivity? The secret to alleviating common project challenges is to set specific goals. S.M.A.R.T. goals are designed to provide structure and guidance throughout an event fabrication project, and better identify what you want to accomplish. This method is especially effective in helping employees set goals that align with company.

What Are S.M.A.R.T. Goals?

S.M.A.R.T. goals are a relatively new idea. Started as a concept back in 1981, a paper was published and it was called, “There’s S.M.A.R.T. Way to Write Management’s Goals and Objectives.” In the document, S.M.A.R.T. was introduced as a tool to create criteria to help improve the chances of succeeding in accomplishing a goal.

The acronym stands for:

S – Specific

When setting a goal, be specific about what you want to accomplish. Think about this as the mission statement for your goal. This isn’t a detailed list of how you’re going to meet a goal, but it should include an answer to the popular ‘w’ questions:
• Who – Consider who needs to be involved to achieve the goal (this is especially important when you’re working on a group project such as event fabrication project).
• What – Think about exactly what you are trying to accomplish and don’t be afraid to get very detailed.
• When – You’ll get more specific about this question under the “time-bound” section of defining S.M.A.R.T. goals, but you should at least set a time frame.
• Where – identify the place of the event fabrication project here.
• Which – Determine any related obstacles or requirements. This question can be beneficial in deciding if your goal is realistic.
• Why – What is the reason for the goal? When it comes to using this method for employees, the answer will likely be along the lines of company advancement or career development.

M – Measurable

What metrics are you going to use to determine if you meet the goal? This makes a goal more tangible because it provides a way to measure progress. If it’s a big event fabrication project that’s going to take a few months to complete, then set some milestones by considering specific tasks to accomplish.

A – Achievable

This focuses on how important a goal is to you and what you can do to make it attainable and may require developing new skills and changing attitudes. The goal is meant to inspire motivation, not discouragement. Think about how to accomplish the goal and if you have the tools/skills needed. If you don’t currently possess those tools/skills, consider what it would take to attain them.

R – Relevant

Relevance refers focusing on something that makes sense with the broader business goals. For example, if the goal is to launch a new product, it should be something that’s in alignment with the overall business objectives.

T – Time-Bound

Anyone can set goals, but if it lacks realistic timing, chances are you’re not going to succeed. Providing a target date for deliverables is imperative. Ask specific questions about the goal deadline and what can be accomplished within that time period. If the goal will take three months to complete, it’s useful to define what should be achieved half-way through the process. Providing time constraints also creates a sense of urgency.

The Easiest Way to Write S.M.A.R.T. Goals

When it comes to writing S.M.A.R.T. goals, be prepared to ask yourself and other team members a lot of questions. The answers will help fine-tune your strategy, ensuring the goals are something that’s actually attainable. While you should be as realistic as possible, it’s important to approach writing S.M.A.R.T. goals with a positive attitude. After all, this is something that you want to achieve. This doesn’t have to be a daunting experience; in fact, it should be quite illuminating.

Here we will demonstrate how to write S.M.A.R.T. goals for a typical business scenario which is completing a project. (I want to complete a project)

This is a typical approach to creating goals, the sentence is very vague. With the current wording, the goals probably aren’t going to be attainable. The statement lack specifics, timelines, motivation, and a reality check.
Now, let’s use the S.M.A.R.T. goals formula to clarify it and create new goals.

Goal: I want to complete an event fabrication project

• Specific: I want to fabricate an event materials and ambiance that is relevant to those big events taking place in international big venues. This requires involvement from designers, engineers, and marketers.
• Measurable: Creating such ambiance needs lots of resources. To make it worthwhile, I’d like to have an idea of the designs, colors, and costs for each.
• Achievable: The departments that will be involved have signed-off on creating such an event. I’ll need to manage the project and set milestones to keep everyone motivated and on target.
• Relevant: creating a new level of customer experience towards such events ambiances is a core initiative for my company this year.
• Time-Bound: In order to achieve my goal in 3 months period, a work coordination between designers, accounting, engineers, and marketers should continue through the whole period.
Once you go through and write your goals according to each S.M.A.R.T. characteristic, you can then combine and consolidate all the work you’ve done into one S.M.A.R.T. goal.

S.M.A.R.T. goal: I want to complete a project

• Description: Creating an international event fabrication project with a total new ambiance is a core initiative for my company this year, so we are going to create unique event. By the end of 3 months period, all work coordination between assigned personnel and departments should achieve us an efficient project with a different ambiance and concept that will events we fabricate to a new different level.
• Milestone: Creating a new customer experience for an event fabrication project.
• Deadline: 3 months from today.

Establishing Clarity around Success and Failure

Just like everything else in business, S.M.A.R.T. goals can change. Someone might ask you to write a SMARTER Goal. This acronym adds Evaluate and Re-Do. The idea behind this is you should constantly be evaluating your goals and re-setting them as needed. Company directions change, personal goals evolve, so maybe a goal you set six months ago no longer makes sense.

Whether you write S.M.A.R.T. or SMARTER goals, you’ll find that having some clarity about what you want to achieve can make all the difference between success and failure.

Source: Reference to Articles by Emily Esposito, a Senior Content Writer at Smartsheet,

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