Measuring Success of Events’ Fabrication & Production Team Efforts

Jan 8 • Event Fabrication and Production • 357 Views • No Comments on Measuring Success of Events’ Fabrication & Production Team Efforts

The intricate work to conceive, design, and deliver for a particular event will take a momentous amount of effort, but to what end is all this hard work if you can’t define what you have achieved?
Understanding how to measure this success should be a foundation of your entire work in general, and here is a guiding hand on where to start.

Make sure that seeking success is CLEAR to all

To ensure you can measure your success against your core aim, the goals for your team members need to be relevant and motivating to each individual. A common goal framework can be found in the SMART system. However a more agile CLEAR system has been developed that will allow your team to perform in the fast-paced environment of designing and delivering event items.

CLEAR stands for:

Collaborative- Create goals that encourage your exhibition team to work closely together in a way that compliments your larger goals. A team that is striving together will be clear with materials and designs used to every visitor of your event.

Limited- Though this word seems to evoke a negative connotation, goals that are limited in both scope and duration will avoid confusion (by avoiding overlap) and create more focus.

Emotional- Again, this word may seem out of place, but if your goals can tap emotionally into your team members’ passions and enthusiasm, you’ll see much better results. This will be even more prevalent in the specialists within your team, who have specific subject area they feel most confident with.

Re-finable- Though your goals should not be woolly, they should be modifiable dependent on a change in situation. Allowing goals to be more fluid avoids a fall in motivation and creates more realistic chances of success.

Event Success: Measure it. Learn from it.

Measuring the entire event success does not come with one-size-fits-all template. When you are planning your team efforts and their goals, you should also be planning how you are going to measure performance.
This will be a key part of your CLEAR goal development plan, and will incorporate both individual and event success.

Measure it

Develop some KPI’s that can be assigned to each individual which can in turn be used to measure the success of the event. There should be wider ‘event environment’ factors that feed into this and help you inform the true nature of success. If you can gain access to footfall numbers, as well as a demographic visitor data you can inform your analysis with more meaningful evaluation. Understanding who the visitors were will add a level of clarity when you’re analyzing those KPI’s.

Outside of the numbers, ensure you could understand how visitors perceived the whole event to get an alternative view on how well your designs were received.

Learn from it

Once you have trawled through your results and have a fair evaluation of your event’s part of work, you need to make sure this does not go to waste. Develop an action plan that can be used to inform your next event’s work. Focus around these key areas:

• Delivery Promptness
• Team performance
• Customer reaction
• Overall event success

For each of these areas think about what worked well, what didn’t work well, and what improvements you could introduce for the next time.

By ensuring you undertake this post event analysis, you will begin to build a blueprint from which you can build future work success.

Now you have a great starting point, you should be able to get out there and start to build team efforts toward great success.

Stay in touch with Create Specialist Fabrication Services and we will be more than happy to deliver best of events fabrication and production requirement.

With Reference to: Articles on – Extending limits of events success

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