Mall Decoration and Promotion – Treasures of the SILK ROAD at WAFI

Mar 29 • Abu Dhabi Events, Event Fabrication and Production • 330 Views • No Comments on Mall Decoration and Promotion – Treasures of the SILK ROAD at WAFI

By Create Specialist Fabrication Services LLC

We’ve become one of the best in our field by working with world-class Malls and retailers while refining our design and custom promotional builds processes every day. As part of the Dubai special events industry for many years now, and the sister company and the design, production & installation arm of Invent Creative Event Solutions FZ, our “Treasure of the Silk Road experience” at WAFI City has exemplified the projects we’ve worked on and has pushed us to grow, hence providing our clients with experiences that we’re most proud of.

We have teamed up to carry on production, installation, custom promotional builds and décor through the incredible mall wide activation event. The aim was to create the best of engaging mall promotions, launches, seasonal entertainment, and décor concept, and the result was a spectacular fulfilment of every Mall client beyond imagination.

The idea behind Treasure of the Silk Road was to take you all in a fabulous journey from east to west down the historical silk rout. The concept has represented the variety of products and services featured in the mall right towards its new extension.

We have started the conceptual process by getting a thorough understanding of the trading that had once taken place through the silk rout all the way from China on the Far East and to the opposite road to the west. Lots of research and workshop was conducted and we were able to design, create, and install all of the brilliant promotional pavilion arches, games, custom promotional builds and more.

Customers will always enjoy moment of life in their leisure times at the mall, enjoying an interactive experience with collaborative elements and this is exactly what we want to create. With all the visual and interactive beauty around, the custom promotional builds, and the brilliant décor, the city team said that people were coming in all the time commenting how it felt like the silk rout has actually came to life and how fascinating that was.
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