How Technology is fabricated to set the Fashion Show Agenda

Sep 24 • Venue Set Blog Category - Create Fabrication Services • 342 Views • No Comments on How Technology is fabricated to set the Fashion Show Agenda

It is always good to know how particular events are developing around the world when it comes to ideas of venue set designs and fabrications. Well, Fashion shows are among most important of events that debut every season within a year, and a wide range of contemporary designers tend to compete for producing their shows in the best way possible. Consider for example the theatrical productions with elaborate sets and added elements such as live music or a variety of technological components like holograms for an instance.

Well, When Christian Dior first presented his initial collection to the press nearly seven decades ago, it was his new look venue set and fabrication that had the fashion world buzzing for their radical (if not scandalous) forms. From his flower-strewn salon on 30 Montaigne Avenue – a ‘decorated but not decorative’, classically elegant space – the 42-year-old designer made fashion history.

These days, in a world that is ruled by social media, fashion brands are devoting the same painstaking craftsmanship and fabrications into increasingly ambitious venue sets as they do their collections – with budgets to match. Shows have become an essential extension of brands, with dazzling installations, bespoke soundtracks, and multi-sensory experiences deemed the new standard. Ideas that encompass inventions from orchestras to neon basketball courts, fashion houses are embroiled in a game of one-upmanship designed to cater to a global tech-centric audience.

Venue sets are now defined by how photogenic – or rather, Instagrammable – they are, with brands plotting bigger installations and bolder ways to bank those likes. Some fashion houses for an instance have commandeered architectural icons where the spectacle is the location itself. Raf Simons recently opted for a sojourn in sunny Cannes where Pierre Cardin’s Bubble House formed the otherworldly backdrop to the Dior’s 2016 Cruise collection.

Elsewhere that same season, Louis Vuitton’s then-creative director Nicolas Ghesquière whisked us away to Palm Springs, moving into the John Lautner-designed Bob and Dolores Hope Estate.

Fashion, though, is a fickle creature by its very nature, restlessly searching for new ways to reinvent itself. Designers may very well soon eschew thrilling theatrics for more austere performances. Actually with the growing popularity of augmented reality and technological innovations such as Oculus Rift, runways now have the potential to evolve beyond the physical realm.

We have already witnessed holograms at Alexander McQueen and the first 4D fashion show care of Ralph Lauren Polo.

The once far-fetched prospect of a fashion house connecting its audience through a flawlessly crafted virtual reality now seems plausible, even imminent. One thing is for certain: the future of fashion venue sets design is limitless.


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