5 Interactive Visual Merchandising Ideas Which You Can Use in Your Next Trade Show

May 20 • Event Fabrication and Production • 36 Views • No Comments on 5 Interactive Visual Merchandising Ideas Which You Can Use in Your Next Trade Show

Since technology has allowed brands and event production companies in Dubai to build engaging and interactive consumer interactions, the very nature of product display or visual merchandising has continuously changed. Visual merchandising is no longer about making visually pleasing displays of items. With consumers looking for unforgettable moments and connections, brands are trying to build smart displays that grab the eye of consumers, keep them entrenched, and react quickly to their requirements.

These interactive visual merchandising technologies are not only limited to experiences in store but are also used at trade fairs and exhibitions. If you’re not on top of those interactive visual merchandising patterns, this post should acquaint you with that. So before you go full throttle on these visual merchandising trends, you should start using them at the next trade show booth, to increase your product sale, customer footfall and achieve the desired ROI.

 

Try-On Mirrors   

If you are taking part in trade fairs for beauty and cosmetics, try-on mirrors can work wonders for your stand at your next show. These mirrors, already common with high-end brands such as Mac and Sephora, are designed by using Augmented Reality, Artificial Intelligence, and Virtual Reality to give consumers the extra boost of confidence to experiment with new looks. Try-On mirrors allow consumers to play in real-time with various make-ups, without even having to wear makeup. Business Insider called it “the best product in lifestyle technology”.

Using these mirrors is incredibly easy to encourage and improve the selling of items such as shoes and accessories, as they can replicate the perfect appearance in a split second. Try-On mirror is not a mirror, but a touch screen display with a selfie camera at the top that allows you to see your face on the screen. You can choose the product from the menu at the bottom of the display that you wish to apply. Through equipping your booth with these clever try-on mirrors, you’ll certainly have a lot of customers flocking to your store.

 

Interactive showcases

Interactive showcases have taken the display of products to a whole new level. First, let’s understand what an interactive showcase is exactly. It’s tactile signals that respond to physical cues and enhances consumer engagement. It also has a terminal touch screen which induces actions and reactions. Since it’s a clever and engaging showcase, it aims to highlight items and place them in the limelight to catch the eye of a passer-by.

When a consumer shows interest in the product, it responds rapidly by presenting all the necessary facts about the product. It can present information about real estate or a holiday destination in the form of a catalog or guided tour. After you catch their interest, you can guide them about your company, trends and cross-sell the latest products and combos.

 

Immersive environments

Immersive environments and experiential designs shift the way we view and experience the products on the market. These days, the audiences love to be introduced to new things, and immersive environments are the most exciting way to draw your audience, particularly at trade fairs where the competition is high. To take your customers on an unforgettable journey you can create an immersive environment around your product or service through 3D hologram projectors and high-resolution projectors.

There are lots of ways to create engaging and experiential environments where tourists can be drawn. Augmented Reality, which is heavy animation, will turn a boring space into an immersive environment by incorporating additional elements to the world by a digital overlay, which helps guests see a different shape of reality. However, Virtual Reality, which needs a headgear, totally immerses people into an alternate reality.

 

3D Projection Mapping

3D projection mapping on items is one of the cleverest uses of 3D projection. That simple technology can take your automotive show to a different level. Also known as projection mapping, or virtual augmented reality, 3D projection mapping transforms objects into video projection view surfaces. Not only does it allow you to highlight features, but it’s also a perfect way to show off your car or a particular auto component in motion or pick up speed. The objects are highlighted through 3D projection mapping come to life and create an immersive environment for the viewers.

Robotic Assistance  

Robotic assistance is another way to make your trade show booth engaging and introduce your guests to the product line. Robotics is on the rise in the US, as it helps customers to easily navigate the store to find what they need. A robot at your booth will draw customers, welcome them, and provide entertaining information about your company’s products.

 

CONCLUSION

Visual merchandising is not limited only to even brick-and-mortar stores. You can also make it work at events like markets, festivals and even trade shows for your business, no matter what space you work with.

Contact us at Create-UAE, an event production company in Dubai to help you create the most entertaining display for your business down to the smallest detail!

Source: https://www.expoexhibitionstands.com/5-interactive-visual-merchandising-ideas-which-you-can-use-in-your-next-trade-show/

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